The challenge that inspires our why:
WEALTH & INCOME INEQUALITY
WEALTH & INCOME INEQUALITY
Every 3 years the Federal Reserve releases the Survey of Consumer Finance.
Since the survey inception we have not seen a significant increase in the net worth in Black and Latinx families.

Financial insecurity has become the norm for many families in the US.
According to the United Way, 51 million households are not able to afford basic necessities of housing, child care, food, transportation, healthcare, a smartphone plan and taxes.
16 million households (13%) were in poverty
35 million households (29%) were ALICE (Asset Limited, Income Constrained, Employed)
https://www.unitedforalice.org/national-overview

It takes income to build wealth.
We've experienced the structural and systemic barriers that hold individuals back from building wealth.
Now we have changed our narrative to empowering organizations with the tools to help individuals build wealth at scale.
